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Vintage Advertisement Calendar, The Nanco Rubber & Plastics Ltd,, Lalitha Mahatyam

Start Date : 15 July 2022

End Date : 15 July 2025

description
One of the artists, C. Kondiah Raju was a popular Calendar artist well known for his depictions of Hindu Gods and Goddesses in a typical style, amalgamating the features of contemporary calendar art and traditional South Indian paintings. He reached the peak of his fame during the heyday of the lithographic printing presses in Sivakasi.

Kondiah Raju has an important place in the evolution of Indian Calendar art, which gained popular attention with Ravi Varma and continued on through artists such as S. M. Pandit, Mulgaonkar and others in the 20th century. In addition to his painting skills he also displayed a spiritual streak, as also a starkly austere simplicity, that prompted many of his students to call him an 'artist-saint'.
Object Details
Mark / Inscriptions:
Nanco The Nanco Rubber & Plastics Ltd, Coimbatore- 18
Artist :
C. Kondaiah Raju &T.S. Subbiah
Signature :
Inscribed in english (bottom left) "C. Kondaiah Raju T.S. Subbiah Kovilpatti"
Medium :
Offset Print
Width :
19.17 IN (48.7cm)
Length :
13.62 IN (34.6cm)
Provenance
Private Collection, Chennai
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