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Vintage Advertisement Calendar, 1963, The City Electric Stores, Goddess Lakshmi.
MRP 27,500.00
+ shipping charges
 1,275.00
+ Total GST (product + shipping)
3,529.50
Total
32,305.00
Price
 27,500.00
shipping charges
 0.00
GST
3,529.5
payable amount
31,029.5
description
Sivakasi, a small city in the Virudhunagar district of Tamil Nadu was renowed for the production of fireworks. By the late 1970s there were 350 photo- offset machines and approximately one thousand litho and letterpress units operating in the town.The printing industry originally developed as an adjunct to firework production, producing colourful labels and major Sivakasi printers such as Coronation Litho were significant forces by the early 1960s. A detailed history of south Indian print-culture and Sivakasi printing remains to be written but there is some evidence of very early print production. It has been suggested that the generation of south Indian artists associated with Kondiah Raju (1898–1976) entered lithographic picture production after early careers producing painted scenery for Tamil theatre groups.
Object Details
Mark / Inscriptions:
The City Electric Stores, Devarajmudali Street, Madras.
Year :
1963
Artist :
S. Courtallam
Signature :
Inscribed in English (lower right) "S. Courtallam"
Medium :
Offset Print
Width :
27.76 IN (70.5cm)
Length :
18.5 IN (47cm)
Provenance
Private Collection, Chennai
shipping information
Packing Charge
Insurance Charge  
GST  
 500.00
 500.00
 275
 229.50
 0.00
 0.00
 0.00
 0.00
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