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! This lot will be available for purchase from 10:00 AM, Thursday July 22 to 07:00 PM, Friday July 23 , 2021
Sunlight Soap Calendar from 1928
MRP 22,000.00
+ shipping charges
 2,220.00
+ Total GST (product + shipping)
426.00
Total
24,646.00
Price
 22,000.00
shipping charges
 0.00
GST
426.
payable amount
22,426.

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description
This lithograph is a calendar of Vishnu produced for Sunlight Soap company in the year 1928. These were a staple in Indian bazaarsduring the 19th century. Born out of colonial markets, British brands adopted popular and iconic imagery to install their identity within Indian markets. These prints were a combination of novelty and familiarity and bellowed of emerging consumerism. This further contributed to religious polarity where ‘popular’ came to be understood as Hindu mythology. Calendar art allowed easy access to god and challenged exclusivity that had girdled worship till then. An art form introduced and populated under colonial rule became a popular visual language for nationalism.
Object Details
Mark / Inscriptions:
Sunlight Soap Calendar
Year :
1928
Medium :
Lithograph
Condition:
This is a fixed price sale. Purchase is made only when paid throughour check out cart
Width :
19.09 IN (48.5cm)
Height :
27.95 IN (71cm)
Provenance
Private Collection, Chennai
shipping information
Packing Charge
Insurance Charge  
GST  
 1500.00
 500.00
 220
 399.60
 0.00
 0.00
 0.00
 0.00
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