This lithograph is a calendar of Vishnu produced for Sunlight Soap company in the year 1928. These were a staple in Indian bazaarsduring the 19th century. Born out of colonial markets, British brands adopted popular and iconic imagery to install their identity within Indian markets. These prints were a combination of novelty and familiarity and bellowed of emerging consumerism. This further contributed to religious polarity where ‘popular’ came to be understood as Hindu mythology. Calendar art allowed easy access to god and challenged exclusivity that had girdled worship till then. An art form introduced and populated under colonial rule became a popular visual language for nationalism.