The advertisement is for a 1939 Buick car by General Motors. The simple black and white advertisement appeals to peoples enjoyment of travel claiming that the Buicks appeal matches that of visiting a new place. The ad calls it a Travelers Aide. The simplicity of the image and its stark contrast of blacks and whites holds the entire aesthetic together. The tagline of Better buy Buick! also calls out to the viewer. Presentation Display mounted on acidfree board.